CV

EDUCATION

• Ph.D. in Communication and Information (Advertising)
  University of Tennessee, Knoxville, TN, USA | Aug 2026 – Present

• Ph.D. Candidate in Public Relations and Advertising
  Anadolu University, Türkiye | Sep 2024 – Expected 2028

• M.A. in Public Relations and Advertising
  Anadolu University, Türkiye | Oct 2022 – Apr 2024

• Turkish Language Certificate (C1)
  TÖMER, Anadolu University, Türkiye | Oct 2021 – Jul 2022

• B.A. in Public Relations and Communication
  An-Najah National University, Palestine | Aug 2016 – Dec 2019

• High School Diploma (Literature Specialization)
  Kur’rai Secondary School, Palestine | Sep 2015 – Jul 2016

GRANTS & FELLOWSHIPS

• Turkish Government Scholarship (Türkiye Bursları)
  Anadolu University, Eskişehir, Türkiye | Sep 2024 – Present
  Awarded by the Presidency for Turks Abroad and Related Communities (YTB) for full doctoral studies in Türkiye. Covers tuition, living expenses, and research funding.

• Summer Institute in Computational Social Science (SICSS)
  Carnegie Mellon University, Pittsburgh, USA | May 12–23, 2025
  Intensive training in computational methods for social science, including R programming, machine learning, digital trace data, text analysis, network analysis, topic modeling, and research ethics.

RESEARCH INTERESTS

• Digital Privacy and the Privacy Paradox
• Computational Social Science Applications in Communication
• Targeted Advertising and Consumer Behavior
• Responsible AI in Advertising
• Digital Advertising Ethics

TEACHING INTERESTS

Courses

• Principles of Advertising
• Integrated Marketing Communications
• Digital & Social Media Advertising
• Influencer Marketing
• Advertising Ethics, Privacy, and Responsible AI
• Consumer Behavior in Digital Environments
• Research Methods in Communication
• Data Analytics for Marketing and Communication

Teaching Philosophy

• Research-informed, student-centered, and ethics-oriented teaching
• Integration of real-world cases and digital data analysis tools

PUBLICATIONS

• Yahya, A., & Çınar, N. (2024). Revealing the hidden: The effect of advertisement disclosure on heavy and light Instagram users’ influencer avoidance. Journal of Marketing Communications, 1–29. https://doi.org/10.1080/13527266.2024.2413919

• Çınar, N., & Yahya, A. (2025). Twenty-five Years of Privacy in Advertising: A Bibliometric Analysis and Thematic Review. International Journal of Advertising. https://doi.org/10.1080/02650487.2025.2548646

• Yahya, A., & Bayçu, S. (2026). Corporate Social Advocacy on Visible Service Automation: The Impact of Advocacy Stance, Reactance, and Consumer Perceptions of Corporate Reputation. Manuscript under review. https://doi.org/10.21203/rs.3.rs-8682596/v1

• Çınar, N., & Yahya, A. (2026). The Privacy Paradox by Design: How Consent Environments Shape Cookie Consent Decisions. SSRN. https://doi.org/10.2139/ssrn.6749282

RESEARCH PROJECTS

• Doctoral Scholarship Holder – Privacy in Advertising
  Scientific Research Project, Anadolu University
  Project Coordinator: Assoc. Prof. Naim Çınar
  Mar 2025 – Sep 2025

• Doctoral Scholarship Holder – The Impact of Familiarity and Cookie Interfaces on User Consent
  Scientific Research Project, Anadolu University
  Project Coordinator: Assoc. Prof. Naim Çınar
  Sep 2025 – May 2026

CONFERENCE PRESENTATIONS

• Çınar, N., & Yahya, A. (2025). Thematic Evaluation of Research Trends in Privacy in Advertising. Presented at the 8th International New Media Conference, “Surveillance Capitalism: Algorithms and Culture,” 4–5 December 2025.

THESIS

• Master’s Thesis
  Anadolu University, Institute of Social Sciences (2024)

  Title: The Effect of Disclosure on Influencer Avoidance in Influencer Advertisements

TECHNICAL SKILLS

Programming & Statistical Software

• R
• SPSS
• LaTeX
• SciMAT
• Gephi
• VOSviewer

Digital Tools

• Microsoft Office Suite
• Adobe Photoshop

Marketing & Analytics

• SEO
• SEM
• Social Media Analytics

Computational Social Science

• Text Analysis
• Network Analysis
• Topic Modeling
• Shiny Dashboard

PROFESSIONAL EXPERIENCE

Media and Public Relations Manager
Jenin Chamber of Commerce and Industry, Palestine
Aug 2019 – Nov 2019

Customer Service Representative
Reach, Palestine
Mar 2018 – Sep 2018

Public Relations Volunteer
An-Najah National University, Palestine
Aug 2016 – Dec 2019

LANGUAGES

• Arabic (Native)
• Turkish
• English

KEY SKILLS

• Communication and Public Speaking
• Strategic Thinking and Problem Solving
• Social Media Strategy and Analytics
• Campaign Management and Branding
• Intercultural Competence and Leadership