Presented the paper **"Thematic Evaluation of Research Trends in Privacy in Advertising"** at the **8th International New Media Conference**, themed **"Surveillance Capitalism: Algorithms and Culture,"** held on **4–5 December 2025** at **Istanbul Gelisim University**, Istanbul, Türkiye. The presentation examined research trends in advertising privacy through a thematic analysis of the existing literature, highlighting major research streams, emerging topics, and future directions in the field. :contentReference[oaicite:0]{index=0} 